JOIN NOW AND SUPPORT
We’ve promised to donate 100% of the sales of chosen Cumulus® products, purchased on 26th of November ‘21 for conservation of wild wetlands and buying drained areas that were once wetlands, so that they can be rewetted. And we will keep up to that pledge! Thanks to YOU during Green Friday we have raised for Wetland Conservation Centre record-breaking 43 000 EURO! It seems that we have dived deep!
Wetlands, swamps, peatlands… these ecosystems cover about 3% of our continent's surface but store twice as much carbon as all forests on Earth (forests cover approx. 30% of the continents' surface). Additionally, wetlands absorb and store water, thus protecting against floods. They increase air humidity, prevent long-term droughts and contribute to local climate mitigation. At the same time, they are a mainstay of wildness and a place of life for many completely unique and endangered species!
The Rospuda Valley is the largest wetland area with no traces of human activities in Poland, as well as one of the largest in Europe. The landscape of this amazing ecosystem has not changed for millennia. Rare species of plants and animals occur here, which are protected not only in Poland but also throughout the European Union (including the only site in Poland of a critically endangered species of orchids - cruciferous honeysuckle).
Wetlands such as the one in the Rospuda Valley form at least several thousand years. Any changes that disturb the water conditions in this extremely sensitive ecosystem may be IRREVERSIBLE. That is why, in Cumulus®, we support the Wetland Conservation Centre in safeguarding valuable natural lands located in the Rospuda Valley and protecting them against harmful interference.
AND WE’RE JUST GETTING STARTED! 100% of the whole sales of products taking part in this campaign will go the Wetland Conservation Centre for the purchase of drained areas that were once wetlands and together we will try to restore their amazing possibilities! This is really important because in Poland almost 90% of the former swamp areas have already been destroyed.
As a result of drying, over 30 million tons of carbon dioxide are released into the atmosphere each year, which accounts for approximately 10% of the total reported greenhouse gas emissions by Poland. Globally, the destruction of swamps, peatlands and tropical forests for agriculture and other human activities contributes to 13% of total human CO2 emissions and will exacerbate the effects of climate change!
Our campaign for the protection and restoration of wetlands is a part of the 1% for the Planet initiative, which encourages companies to introduce positive activities for our planet. 1% of sales from all our products goes back to support organizations working for environmental protection.
